New Product Launch: Peep Club

A treat, not just a treatment, for dry or sensitive eyes

Most people are surprised to hear that 8 in 10 adults experience dry eye symptoms and 1 in 4 adults have sensitive eyes. Peep Club’s multi award-winning products were developed by optometrists to soothe and revive dry or sensitive eyes.

The company is the brainchild of friends Nicola, an award-winning optometrist, and Natasha, a brand-strategist with serious dry eyes. Natasha came to see Nicola as a patient, convinced she would have to leave the job she loved because she couldn’t get her dry eyes under control. Having tried every type of eye drop and eyecare product on the market, they realised there was nothing Natasha loved or indeed trusted enough to maintain her eyecare routine for as long as needed to see an improvement.

They also discovered that many products used around the eyes, such as cleansers, creams and certain types of makeup were contributing to Natasha’s eye issues and could be reformulated in an eye-friendly way. And so, Peep Club was born. They used Nicola’s optometry expertise to innovate product design, Natasha’s marketing mind to bring joy to every use and their joint passion for doing better by the planet to create an ethical supply chain they could be proud of.

Recommended by doctors and adored by beauty experts, The Peep Club range is formulated with their innovative Hydra-Barrier™ method to protect both the surface of the eye and the delicate skin around it. Known eye-irritants ‘The Thirsty Three’ (alcohol, fragrance or harmful preservatives) are excluded from all their formulations. The range includes their Heated Eye Wand Pro, Instant Relief Eye Spray and the Eye Rescue Lidstick.

We are proud to stock this innovative eyecare range here in our King’s Road store. Do get in touch if you have any further questions about Peep Club or indeed, any of our other brands.